Are You Choosing — Or Being Shown What to Want?
Something interesting is happening to the way we decide what we want. We scroll. We see ...

Often, before you go to bed or when you wake up, your mind wanders around and...
Something interesting is happening to the way we decide what we want. We scroll. We see ...
Every Diwali, the same little drama unfolds in homes across the country. The house gets cleaned, ...
He says, “I don’t need anything.” You know that’s not entirely true. Rakhi is about celebrating the ...
There is no denying that convenience has transformed the way we live. A few decades ago, ...
Have you ever opened a cupboard looking for one thing and ended up discovering things you ...
For many years, luxury was associated with expensive brands, grand gestures, and products that looked impressive ...
There are moments in life that pass quietly—but say a lot about us. Someone asks you, “What ...
We often imagine mental peace as something that will arrive one day—after we’ve achieved enough, earned ...
There’s a quiet truth sitting in Indian homes—hidden behind cupboard doors, stacked in storerooms, or resting ...
We live in a time where almost every emotion has a shopping solution. Feeling low? Order something.Celebrating? ...

Yogita Ajgaonkar is a purpose driven entrepreneur, creative thinker, photographer, avid reader and traveller. An Indian business executive, she is the Founder and CEO of TIWIW.
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